MANEW machs neu

Objective
This project, created in the university course "Informations- & Editorial Design," aims to provide an engaging and exploratory experience focusing on the conceptualization and creation of intelligent and distinctive logos based on the "Visual Pun" concept. It emphasizes the consistent application of graphic and typographic design elements within a corporate design. Additionally, it covers the proper handling of macro and micro typographic requirements for business documents and the dissemination of socially relevant messages through simple and idea-based poster design.

Content
An introduction to the basics of graphic design for corporate identity, consisting of a distinctive word-image brand and various promotional media (business cards, business documents, image posters, etc.) for an institution from a political, social, ecological, cultural, or economic sector.

Project: Manew - machs neu For this project, I created "Manew - machs neu." Manew GmbH is a company in Vienna that rents tools and workshop space and offers craft courses. We are a small business that values direct customer contact and caters to young and young-at-heart individuals. Our main products are tools and craft courses, reflected in the imagery. The colors are bright, cheerful, and friendly. The visual language is intended to inspire people to engage in hands-on activities.


Conceptualization | Typography | Corporate Identity | Poster Design | Social Media